1. Look, we started focusing on short video ads six months ago and saw a 30% lift in engagement, but tracking exact ROI still feels murky. Has anyone found a reliable way to directly tie video views to conversion rates?

https://atavi.com/share/xoqqsoz13pcq2

1. Look, we started focusing on short video ads six months ago and saw a 30% lift in engagement, but tracking exact ROI still feels murky. Has anyone found a reliable way to directly tie video views to conversion rates? 2