Accurate directory listings are the backbone of local SEO. When your NAP...

https://alpha-wiki.win/index.php/How_to_Claim_Your_Apple_Maps_Business_Listing_(And_Why_It_Actually_Matters)

Accurate directory listings are the backbone of local SEO. When your NAP consistency—Name, Address, and Phone number—matches across the web, Google gains the confidence to rank your business higher