Case Study: 95% Message Retention from Testimonial Videos — How a Melbourne Saaas Turned Customer Stories into Revenue
https://smoothdecorator.com/how-95-message-retention-through-video-reframes-advertising-as-an-operational-asset/
How a Melbourne Saaas Repaired Trust and Lifted Conversions with Testimonial Video In late 2023 a Melbourne-based SaaS company — call them ClearSignals — faced a familiar issue: prospects liked the product on paper but weren’t converting