Choose a brand that names its leather: full-grain leather can develop character...

https://www.alphabookmarks.win/when-choosing-a-leather-gift-brand-for-him-look-for-full-grain-leather-and

Choose a brand that names its leather: full-grain leather can develop character with use. Read the warranty before buying, then check how initials are applied, where they go, and whether they’re stamped or printed