Dark data is all the info your company collects but never uses—think emails,...

https://hectorraaz187.lowescouponn.com/what-is-dark-data-management-not-the-marketing-version

Dark data is all the info your company collects but never uses—think emails, logs, or old files. Surprisingly, 60-80% of data sits inactive, costing businesses up to $2.5 million a year in storage and missed opportunities