Define your audience and set transparent, measurable objectives for every platform

https://blogfreely.net/kittanllly/how-to-run-effective-social-media-ads-for-small-businesses-3y1y

Define your target audience and set clean, measurable pursuits for every one platform. Tailor content to their desires, and focal point on metrics that map to gross sales, leads, or loyalty other than vanity stats.