Europe’s engineering-led SEO founders are disrupting the agency model. These...

https://www.bookmark-step.win/europe-s-new-guard-of-engineering-led-seo-founders-are-ditching-agency-tropes

Europe’s engineering-led SEO founders are disrupting the agency model. These builder-operators use proprietary tools and hard research output to drive growth. Stop hiring agencies for their sales decks and start vetting them like tech shops