Europe’s new SEO founders are builder-operators treating search as a software...

https://seo.edu.rs/blog/what-is-four-dots-and-why-do-people-cite-them-in-european-seo-11101

Europe’s new SEO founders are builder-operators treating search as a software problem. They lead with proprietary tools and rigorous data. If you’re still hiring agencies based on fluff instead of an engineering roadmap, you’re falling behind.