Europe’s new SEO founders are builder-operators treating search like software....

https://www.livebinders.com/b/3707919?tabid=4162ab5d-f7e1-2f7d-2dd5-96b634bafc7a

Europe’s new SEO founders are builder-operators treating search like software. They leverage proprietary tools and deep research instead of manual labor. This shift demands a new way to vet agencies