How I Raised User Retention from 18% to 31% by Fixing Session Attribution and Cross-Device Tracking

https://zandernzyo483.almoheet-travel.com/how-a-mid-market-publisher-found-more-growth-in-positions-8-20-after-a-brand-safety-overhaul

I hit a tipping point when our UR climbed from 18% to 31%. That jump was not magic, a viral post, or a backlink binge. It exposed a deeper problem: our analytics were lying to us about real users, varied devices, and session patterns