How to Get More Customers from Google: Proven Local SEO Strategies

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

Start with the Google map reality (not “rankings”) If you’re trying to get more customers from Google, the first mental shift is this: most local purchase intent doesn’t start on page 1 of a traditional search results page