Most SEO agencies hit a ceiling because retainers keep margins stuck around 30...

https://wiki-book.win/index.php/How_to_License_Your_Internal_SEO_Tool:_Turning_Agency_Burnout_Into_B2B_Subscriptions

Most SEO agencies hit a ceiling because retainers keep margins stuck around 30 percent. Treat your agency like a lab to turn your internal scripts into SaaS products with 70 percent plus margins. Stop trading time for money and start building value.