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track performance across channels

https://googleanalyticsmarketingtoday.alderbrief.com/posts/how-to-use-google-analytics-for-marketing-decisions-that-actually-matter

To really understand how your marketing efforts are paying off, you need to see the full picture across every platform. Tracking performance by channel means looking at the data from your social ads, email campaigns, paid search, and organic content all in one place. It’s not just about separate metrics, but understanding how each channel contributes to your overall goals, like purchases or sign-ups. This way, you can spot which efforts are working hardest and where to shift your budget for bet…