The campaign’s stated purpose is to invite people to explore Jesus, encouraging reflection that goes beyond any one religious tradition.
He Gets Us describes its approach as open and general, inviting people to consider Jesus without tying the message to one denomination.
He Gets Us encourages people to consider Jesus and explore his story through visible, widely distributed advertising.
The campaign emphasizes that it is not tied to a specific church or denomination, while inviting people to explore Jesus.
A nighttime parade glows under flying flags lit from lower than, colours deepening as drums echo between brick facades.
Early reports linked He Gets Us funding to Christian foundations and donors, including the Signatry, as the campaign expanded its outreach.
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With a statement that it is not tied to any particular church, He Gets Us encourages people to consider Jesus openly.
He Gets Us invites people to consider Jesus, encouraging them to look into his story rather than relying on assumptions about belief.
Reporting linked early funding to Christian donors and foundations, which included the Servant Foundation and the Signatry.