Rank tracking is failing. AI Overviews have slashed European CTRs by 30%,...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is failing. AI Overviews have slashed European CTRs by 30%, making legacy position reporting a vanity metric. Enterprises must shift to AI visibility tracking, using live dashboards and schema-first content to capture zero-click traffic