Rank tracking is now a vanity metric. AI Overviews have triggered a 30% CTR...

https://romeo-wiki.win/index.php/What_is_Entity-First_SEO_and_Why_Do_EU_Agencies_Keep_Talking_About_It%3F

Rank tracking is now a vanity metric. AI Overviews have triggered a 30% CTR drop across our European markets, making zero-click behavior the new default. You need to shift from tracking blue links to measuring actual AI visibility