reputation management business
https://reputationmanagementworld.lumenforgex.com/posts/why-your-agency-needs-a-reputation-management-service-for-seo-crisis-response
A reputation management business helps individuals or companies monitor, influence, and improve how they're perceived online, from addressing negative reviews to boosting positive visibility in search results, it's about steering the narrative by tackling issues like false info or bad press, and often involves working with brands to polish their public image over time.