Shoppers aren’t just browsing anymore. They are running full-scale...

https://wiki-planet.win/index.php/When_the_Review_Tsunami_Hits:_A_Strategist%E2%80%99s_Guide_to_Brand_Recovery

Shoppers aren’t just browsing anymore. They are running full-scale investigations before they ever reach for a credit card. Because buyers are skeptical of marketing hype, you have to earn their trust early