Today’s shoppers are smarter than ever. They don’t just buy things. They...

https://lilysbestblog.theburnward.com/why-do-i-read-reviews-during-my-commute-the-anatomy-of-the-modern-micro-moment

Today’s shoppers are smarter than ever. They don’t just buy things. They investigate them. With mobile search at their fingertips, a buyer can compare prices, read raw reviews, and vet your brand reputation in seconds