Trying to bury a negative story through suppression is like putting a bandage...

https://record-wiki.win/index.php/How_to_Handle_an_Outdated_Story_When_It_Pops_Up_in_the_Boardroom

Trying to bury a negative story through suppression is like putting a bandage on a deep cut. You can push those search results to the second or third page, but the original content remains live and waiting to resurface if your SEO strategy slips