Why are we so hooked on the unknown? Designers build structured uncertainty...

https://reliabless.com/the-architecture-of-the-one-more-moment-how-your-screen-keeps-you-hooked/

Why are we so hooked on the unknown? Designers build structured uncertainty into apps to keep us clicking. These immediate feedback loops fuel the attention economy by gamifying our lives. I explore why predictability is dying and why we keep coming back.