Why Enterprise Retailers Keep Getting Burned by Coupon Tools - A Mid-Market Case Study

https://www.paste-bookmarks.win/build-a-flexible-safe-coupon-engine-with-mach-a-practical-30-day-roadmap-for-retail-tech-leads

How a $250M Retailer Lost $3M and Trust in One Black Friday In November 2023, a national apparel retailer doing roughly $250 million in revenue ran a set of promotions across web, mobile, and in-store channels